Scale with Custom Software Development

When you’ve outgrown the off-the-shelf software solutions that run your business, or your business is a software solution that’s ready to accelerate the product road, REEA Global’s full-service team can make it happen. Our unique method combines the power of user experience research to define and confirm requirements with the ability of a large engineering team to get things done

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''The team really listened to work needs, quickly understood our product, our customers needs and always asked questions when they were not sure of something. They were a joy to work with."

Senior Director of Product Management at a Sales Enablement Platform



Our experts in product development serve as your partners and guides at every step of the process, including product requirement documentation, design, estimation, execution, testing, and deployment.

All the best projects start with a thoughtfully crafted and validated plan. In the world of custom software, that means a clearly defined list of product requirements. Download this report to learn more about our approach to crafting well-conceived product requirements.


vs Buy

If your company’s needs can be met with an off-the-shelf solution, it is always the least expensive solution. However, as companies grow and requirements become more specific to their unique business process, custom software is often an inevitable need. For companies whose core product offering is software, then it’s custom by default. Successfully building and evolving an in-house software solution requires weaving together a combination of meticulously crafted business requirements analysis, design, estimation, execution, testing, and deployment. If your company has no in-house team or already has a technical team in place that just needs more firepower to move faster, REEA Global solves three major obstacles that typically hold up execution.


Talent Scalability

With a team of 140+ we have the capacity to help your project scale up and down flexibly and quickly.



Unlike many other technology firms, your team will also work directly with our engineers and interact with them daily through a well-tested, agile process.



Using a tested combination of project management tools and communication channels we ensure that projects are set up, documented, and run with a flawless communication process.



Over 90% of the time, the same team members that start on your project stay on the project until launch. We become seamlessly integrated with your company and mission. With REEA Global, you get the best of both worlds. Our local leadership is a tight group of focused experts ready to help get projects clearly defined and executed. Our global team of 140+ engineers backs up our local leadership team when clients are ready to scale.

When you work with REEA Global, you don’t have to choose between a small, focused team willing to spend the time and effort to get things done and a bigger team with the power to complete larger projects at ease and grow current projects. Our structure allows us to be all of the above.

Are you ready to bring your project to life?


How it works


Although not required, we highly recommend taking advantage of our user experience research service to streamline custom software development. Conducting a user experience research study provides a deeper understanding of what users need and want in order to add insights and enhancements to the design process. It’s critical to empathize with your users to ensure their interactions with and perceptions of your product are optimal. Conduct behavioral and attitudinal studies, gathering qualitative and quantitative data to uncover how users experience and interact with your product. Use this information to guide, build, and execute development and design efforts that favor what your users need and desire most.


Before starting any development project, you must define the requirements to determine what problem the product aims to solve and how the product actually solves that problem. Taking the time to follow the steps of drawing up a software product requirement document, fosters the creation of clear and concise requirements to guide the development of custom software.


Although not required, we highly recommend clients take advantage of our user experience research services to gain a deep understanding of what users need and want in a product. Regardless of how good one think’s their product plan is, unless it’s been tested by users, it could likely fail. Our product development experts will analyze the data available, either from the user experience research study or previous user behavior/information if no user experience research study is conducted, to make recommendations on design improvements.


Our local leadership team communicates all schedules, timelines, and estimations regularly to promote open communication between our team and yours. It’s our priority to keep every aspect of the project on schedule, big and small.


After gathering information and planning out goals for development, our team starts bringing your project to life. With regular check-ins including progress updates, every member of the project is aware of the next steps to ensure the project goes smoothly and according to plan.


User Experience

REEA Global’s core services are custom software development and user experience research designed to work together to fuel product development by making meaningful changes with a deep understanding of the product’s users.

Our service offerings are built to suit each organization’s individual needs; however, we’ve found our services to be most beneficial when clients combine user experience research with custom software development. User experience research provides insight into the product development process in regard to what users actually want and need. Replace the most dangerous words in product development, “I think,” with “the users said!”

With that being said, we do have clients who choose to pursue custom software development without first embarking on user experience research. We are willing to work with clients where they are and help them get to where they want to be.

Learn more about the user experience


and Technologies

REEA GLOBAL has full-stack capabilities in many technologies including:

  • User Experience Research
  • Front end: Jquery, React JS. Angular JS, Vue JS
  • Back end: PHP, JAVA, C#, Node.js, Python, RoR, Rest APIs
  • Mobile Development: Native IOS, native Android, Flutter, React Native, QT
  • Gaming/AR/VR: Unity3D
  • e-Commerce: BigCommerce, Shopify, Woocommerce, Prestashop, Magento2
  • CMS: WordPress, Drupal, Typo3, DNN, Umbraco, Sitecore

What clients are saying.

” Their work was on time, within budget, and of the highest quality. In addition to their core expertise, the REEA GLOBAL team has a lot of skill in anticipating unspoken needs. The result was a final deliverable that was much better than envisioned ”

Court – Executive Director

” Our entire team, including our executive leadership, found this to be an incredibly valuable investment that allowed us to change a few things, even mid-build to ensure the next version release of our product was as user-friendly as possible ”

Jessica – Head of Product

” They went above and beyond meeting our design needs and easily saved our company 6 months to a year’s worth of work. REEA delivered a gorgeous product design that put us on par with our much larger competitors. We are now punching way above our weight and REEA is one of the reasons why. ”

Tim – Co-Founder

” It has been a pleasure to work alongside their experienced frontend and backend developers as a team to meet our product goals. REEA Global’s staff is professional, reliable, and trustworthy — a great partner through the challenges of software development. ”

Deena – Head of Product

” The team is super responsive and is helping us prioritize our needs. The weekly meetings allow us to check in and give us an opportunity to bring up issues in a timely manner. ”

Karen – Director of Clinical Programs

” The team was organized and prepared in addition to providing the executive team with seamless communication and full transparency during the process, something we had lacked in prior relationships  I would highly recommend the REEA Global team. ”

Evan – CEO & Founder

” REEA was seamless in their setup and, more importantly, integration with the existing team. The work product was excellent, and we certainly plan to keep using them ”

Jason – CEO