(This is the second in a series of three posts by REEA Global examining the startup journey from MVP to full-scale product, with real-life examples). Also read our first article: The Startup Guide to the MVP and Beyond.)
Since MVP became a startup must-have, the market for software products has changed dramatically. Digitally savvy customers are no longer prepared to accept poorly designed products and expect great functionality from new applications. There is a lot more pressure on startups to make a good impression the first time around.
What this means is that the focus, particularly when it comes to consumer apps and digital products, has shifted more towards UX – and tech companies have to pull out all the stops to present early adopters with a “wow factor” even in the very first versions of their products.
An MVP by definition does not include the UX element, because it is limited to the minimum viable product and as such, clearly isn’t aimed at blowing customers away. The conundrum for entrepreneurs in the tech space is that the traditional MVP approach could sometimes simply not be good enough because end-users expect a great experience right from the outset. You don’t delight customers with product development, but with a great product. Continue reading