“I Think” vs. “The User Said”

The two most dangerous words you can hear a product team utter are “I think.”  They signal a lack of connection with the user and their experience.  However, without the proper tools or processes in place, we expect product teams and designers to trust their instincts, even when those instincts are not well-informed. User Experience Research can quickly uncover recurring themes that lead to actionable insights and liberating clarity for product teams. 

  • Small studies can deliver insights & recommendations within a month

  • Most studies are inexpensive and easily fit within existing budgets

  • Studies often lead to simple changes with an outsized impact

scroll for more


User Insight

User experience research focuses on absorbing and analyzing users’ feedback as they attempt to engage with your product or service at every stage of development. Capturing users’ actions and verbal feedback informs the measurement of their actual and perceived proficiency utilizing your digital solution; this input illuminates the cohesion or disparity between user expectations and the actual user experience, allowing product teams to implement meaningful changes that will satisfy users’ needs and desires. In other words, studying users’ behavior and feedback will inform the next iteration of your product and ensure its success, which is why user experience research should be common practice for every development team.

Analyzing these insights, we will reveal which aspects of your solution are most helpful, what influences users, and what designs they are most receptive to. Considering user-based data in business development will help drive your custom product efforts to interest and immerse users in the ways they desire most.


What Your Users Want

Taking the time to conduct user experience research is key to understanding where processes are optimal versus sub-optimal. These insights guide the product team and leadership to determine which enhancements will truly engage users to propel the company and its mission. Generally, this results in increased growth, higher retention rates, longer lifetime value, and overall customer satisfaction.

From a planning perspective, proper UXR levels the playing field internally by replacing assumptions made about users during product development with direct feedback from users about their needs and desires. Because human behavior is constantly evolving, UX research can’t be limited to a one-off study at the start of the development process. Rather, UXR should be an integrated discipline that forms a vital part of the ongoing life cycle of every product.

Done well and consistently, user experience research replaces the most dangerous words in product development, “I think..”, with “The users said..” in important planning product discussions. It paves the way for a clear strategy and product roadmap development, freeing teams up to make an impact on revenue faster. It is critical to make data-based decisions to propel your business in the direction of your customers.

Research Methods

User experience research methods can be divided into two categories: what definitively happened with the users and how the researcher describes the methods used in the study. To explore what happened with users, researchers will take a qualitative and/or quantitative approach. To describe the methods used, researchers will take a behavioral and/or attitudinal approach. These techniques can be used in combination with one another and, in some cases, used in congruence to create hybrid methods.



Understand why users do the things they do by studying their thoughts and opinions through reporting anecdotal evidence and therefore subjective data.



Discover what users do, how they navigate, and what they click on in a particular setting reported through objective numerical data sets.



Learn what users do through observational methods.



Learn how users think by listening to what they say.

The REEA Global Team focuses on finding themes, gaining insights, and making recommendations for your users to help your business make relevant design decisions that better communicate with and benefit users. We will work with you to identify a strategy that best fits the needs of your business and customers.

Know Your Users Like Never Before and Take the Guesswork Out of Product Road Planning.



Users experience research fuels interface design considerations as well as all company communications and interactions.

With key similarities identified within segmented groups, our team can generate insights for business development considerations to best reach users.

Discovery and study planning

  • Define objectives
  • Define scope
  • Develop the study plan


  • Recruit participants
  • Scheduling
  • Data collection

Analysis and Recommendations

  • Key findings
  • Actionable insights
  • Recommendations

Common Use Cases

Concept Validation

Conversion Optimization

Reducing Churn


Experience Research

REEA Global’s User Experience Research service was built to enhance your product development process with a comprehensive understanding of your user’s thoughts and actions while using your product. Our ability to build a development strategy around key customer insights can support your organization to reduce irrelevant, non-user-focused business development and help increase the usability of your product in a way that’s meaningful for customers.

There are various user research techniques and the chosen method, or methods, depends on the scope of your project. This is why defining the scope of the study is the first step in the UXR process. Clearly establishing goals, deliverables, tasks, costs, and deadlines sets the project in motion.

Our service offerings are built to suit your organization’s individual needs and most User Experience Research methods can be applied at multiple stages of the design process. To give you an idea of what we have to offer, here are some common User Experience Research methods and their typical application phases:


• User Interviews & Focus Groups • Diary Studies • Stakeholder Interviews • Requirements & Constraints • Sales & Support Interviews • Competitive Audits • Joint Application • Development Sessions


• Competitive Analysis • Design Critique • Personas & Scenarios • Task Analysis • User Journey Mapping • Human-Centered Design • Design Diversity Exploration • Pluralistic Walkthrough • Prototype Feedback & Testing • Write User Stories • Card Sorting


• Qualitative Usability Testing • A/B Testing • Training Research • User Group Outreach • Social Media Monitoring • Forum Post Analysis • Benchmark Testing • Performance Testing • Accessibility Evaluation • Test Instructions/Help


• Surveys • Focus Groups • Analytics Review • Search-Log Analysis • Usability Bug Review • Feedback Review • FAQ Review • Conference Outreach • Q&A at Talks and Demos

What clients are saying.

” Their work was on time, within budget, and of the highest quality. In addition to their core expertise, the REEA GLOBAL team has a lot of skill in anticipating unspoken needs. The result was a final deliverable that was much better than envisioned ”

Court – Executive Director

” Our entire team, including our executive leadership, found this to be an incredibly valuable investment that allowed us to change a few things, even mid-build to ensure the next version release of our product was as user-friendly as possible ”

Jessica – Head of Product

” They went above and beyond meeting our design needs and easily saved our company 6 months to a year’s worth of work. REEA delivered a gorgeous product design that put us on par with our much larger competitors. We are now punching way above our weight and REEA is one of the reasons why. ”

Tim – Co-Founder

” It has been a pleasure to work alongside their experienced frontend and backend developers as a team to meet our product goals. REEA Global’s staff is professional, reliable, and trustworthy — a great partner through the challenges of software development. ”

Deena – Head of Product

” The team is super responsive and is helping us prioritize our needs. The weekly meetings allow us to check in and give us an opportunity to bring up issues in a timely manner. ”

Karen – Director of Clinical Programs

” The team was organized and prepared in addition to providing the executive team with seamless communication and full transparency during the process, something we had lacked in prior relationships  I would highly recommend the REEA Global team. ”

Evan – CEO & Founder

” REEA was seamless in their setup and, more importantly, integration with the existing team. The work product was excellent, and we certainly plan to keep using them ”

Jason – CEO