November 9, 2023
Private equity (PE) firms in the middle market encounter unique challenges, necessitating specialized strategies. Among these challenges is a critical but often overlooked aspect: the technological backbone of potential investments. The risks tied to companies relying on outdated or inefficient software are significant. While Managing Partners, Investment Managers, Principals, and Due Diligence Analysts excel at assessing financial health and market position, they may fall short when it comes to appraising the quality, scalability, and future readiness of a company’s software.
Having partnered extensively with PE-backed clients, we’ve seen the pain point caused by the lack of specialized tech expertise for robust software evaluations. Inaccurate assessments can obscure an investment’s real risks and opportunities, leading to costly mistakes. Navigating this technological complexity is crucial for successful acquisitions and sustained portfolio growth.
To mitigate these risks, a solution is to harness external expertise in custom software development. An unbiased third-party perspective can unveil insights often missed internally, offering a comprehensive understanding of the technology supporting an investment. This collaboration facilitates a rich knowledge exchange, providing a robust software evaluation.
A thorough software evaluation includes an in-depth analysis of architecture, code quality, stability, and scalability. Custom software development specialists scrutinize each of these areas meticulously:
A strategic partnership with experts in custom software development empowers well-informed investment decisions, strengthening internal capabilities and enabling thorough, accurate software evaluations. As you navigate the dynamic landscape of middle-market investments, remember the importance of assessing the technological foundation. By leveraging external expertise and comprehensive software evaluations, you make strategic, well-informed decisions. Reach out to us at info@reeaglobal.com to explore further.
User Experience Research (UXR) is essential for developing products that truly connect with users.We’ll explore the core objectives of UXR: understanding user behavior, identifying their needs and pain points, and using these insights to drive product improvement and innovation.
” Their work was on time, within budget, and of the highest quality. In addition to their core expertise, the REEA GLOBAL team has a lot of skill in anticipating unspoken needs. The result was a final deliverable that was much better than envisioned ”
Court – Executive Director
” Our entire team, including our executive leadership, found this to be an incredibly valuable investment that allowed us to change a few things, even mid-build to ensure the next version release of our product was as user-friendly as possible ”
Jessica – Head of Product
” They went above and beyond meeting our design needs and easily saved our company 6 months to a year’s worth of work. REEA delivered a gorgeous product design that put us on par with our much larger competitors. We are now punching way above our weight and REEA is one of the reasons why. ”
Tim – Co-Founder
” It has been a pleasure to work alongside their experienced frontend and backend developers as a team to meet our product goals. REEA Global’s staff is professional, reliable, and trustworthy — a great partner through the challenges of software development. ”
Deena – Head of Product
” The team is super responsive and is helping us prioritize our needs. The weekly meetings allow us to check in and give us an opportunity to bring up issues in a timely manner. ”
Karen – Director of Clinical Programs
” The team was organized and prepared in addition to providing the executive team with seamless communication and full transparency during the process, something we had lacked in prior relationships I would highly recommend the REEA Global team. ”
Evan – CEO & Founder
” REEA was seamless in their setup and, more importantly, integration with the existing team. The work product was excellent, and we certainly plan to keep using them ”
Jason – CEO
