Justin has held leadership roles in companies that span Fortune 500, growth stage, and startups. He’s launched hundreds of products around the world and led global teams to deliver exceptional results. These experiences have honed his ability to transition from strategic planning into the throws of a well-organized project plan seamlessly.

Justin started working with Dan Masca and his team to build an all-in-one SaaS platform for appointment-based businesses called Artichoke. This experience was the spark that led this team to create a new type of high-performance software development and user experience research company, now known as REEA GLOBAL.

Justin’s role in REEA Global is as the president with a heavy lean on operations, product strategy, and brand.


After having held a variety of positions in state-owned and privately held companies for over 29 years, Dan acted on his vision to build an one-stop-shop for IT and digital services, successfully building a team of over 140 highly skilled professionals to deliver exceptional custom IT projects and digital services for clients worldwide.

His role in REEA GLOBAL is as the chief technology officer which ties our organization seamlessly to the REEA team in Romania.


Alan brings to the table a combination of cutting-edge IT skills and business expertise, honed in several leadership roles for leading tech companies and even extending into space. While working at NASA’s space program, he was credited for single-handedly delivering live data to the NASA team at low cost and with lightning speed.

As eTelemetry’s CTO and co-founder, he developed the business plan, product roadmap, pilot systems, and raised capital. Always a step ahead of the pack, Alan founded the company striving to achieve Business Activity Monitoring (BAM) by combining AI with real-time network systems and big data analytics.

Putting his advanced network technology, analytics, and business skills to good use, Alan likes to lead on corporate strategy, product planning and the tactical delivery of products. Throughout his career, both as an entrepreneur and in several senior IT roles, he was charged with engineering, quality assurance, product management, product strategy, and road mapping.

His systems engineering resumé includes a role as director of advanced engineering at USi (Now part of AT&T), where he helped to lead the industry in virtualizing infrastructure and boosting the standards of innovative technology across research and development, product development, and automation.


Albie Swartz, Jr. is a highly accomplished business founder and Chief Executive Officer who has more than two decades of experience in information technology, cybersecurity, risk management, and business operations. He is an expert in the field of cybersecurity, possessing a broad range of skills that are essential for various industries. As a Cybersecurity Executive, Albie drives organizations to institute strategies using effective risk management that ensures continuity of operations. He uses his technical expertise to implement layered defenses through proactive and reactive measures like penetration testing, technical audits, security operations, and incident response.


Nilo is a seasoned PhD User Experience Researcher with over 12 years of industry and academic experience, renowned for her dynamic and analytical approach to user-centered design. With a passion for the intersection of psychology, technology, and artificial intelligence, Nilo provides actionable insights that enhance product development. Her award-winning doctoral thesis in Neuro Information Science and her roles at prestigious companies like Google, IBM, VMware, and Unity Technologies showcase her expertise in building UX research practices and conducting comprehensive research.

Nilo has led user studies and developed innovative research methods throughout her career, influencing product design and driving strategic decisions. She is proficient with various research tools and techniques, including usability lab studies, contextual inquiries, personas, and remote studies. Her insights have significantly improved user experiences across web and mobile technologies at companies like Meta, Yahoo, Visa, and SAP Labs.

At REEA Global, Nilo serves as Lead UX Researcher, designing and implementing user studies using qualitative and quantitative methods. Her ability to empathize with users and her analytical mindset enables her to uncover deep insights and provide strategic recommendations. Nilo’s research helps companies define opportunities, envision their future, and deliver valuable products to their users.


Shendan has over 25 years of experience providing executive leadership of product and engineering divisions in growth stage companies that deliver B2B and B2C SAAS solutions targeting product verticals including ecommerce, healthcare, recurring billing, mobile apps and advertising systems. He has architected and delivered award winning, high volume enterprise solutions and scaled platforms and teams from inception through rapid growth and into platform maturity.

He is leading Product Strategy and Engineering Delivery for REEA Global.


Trevor epitomizes seasoned leadership, boasting over two decades of expertise honing the art of decision-making. With a rich tapestry of experience leading cross-functional, product, and agile development teams, Trevor adeptly navigates stakeholder engagement, business strategy, roadmap planning, enhancement development, and go-to-market activities.

His mastery extends to full lifecycle product management, where he has orchestrated the successful launch of multiple fintech products, meticulously traversing from market identification to development and launch phases. In dynamic, goal-oriented environments, Trevor’s effective communication with development teams, stakeholders, and strategic partners sets the stage for collaborative success.

A consummate relationship-builder, Trevor underscores the importance of prioritization and decision-making across teams, ensuring alignment with overarching objectives. Furthermore, his passion for coaching and mentoring shines through as he imparts invaluable product management principles to empower individuals and organizations on their path to success.